Luxury Facials: Ultimate Customer Skincare Experiences by Heather Stockley

Udemy course Luxury Facials: Ultimate Customer Skincare Experiences by Heather Stockley

Luxury Facials: Ultimate Customer Skincare Experiences is the best Udemy course on the market. With this offer they will be able to greatly improve their knowledge and become more competitive within the Lifestyle category. Therefore, if you are looking to improve your Lifestyle skills we recommend that you download Luxury Facials: Ultimate Customer Skincare Experiences udemy course.

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Course data:

  • Author: Heather Stockley
  • Course rating: 4.7
  • Category: Lifestyle
  • Modality: Online
  • Status: Available
  • Idiom: English

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Abouth Heather Stockley

Heather Stockley shares over 20 years as a beauty educator, business owner and beauty industry consultant.  In 2001 she opened her first salon & spa near Toronto, Canada, which she operated for 17 years.  In 2004 she became a part-time Instructor for the Fashion Arts, Spa Management and Continuing Education Programs at Humber College.  Driven by change and program development she later wrote two custom programs: one in hairstyling and one in aesthetics for a local Private Career College; both  approved by the Ministry of Training, Colleges and Universities in Ontario, Canada.  Her aesthetics program was the first to meet new provincial standards and change in aesthetics. Throughout the years she has utilized her talents and business savvy to consult for various spa and franchises.  In 2013 she joined a premium Germany beauty company as their North American Educator, working with spas, medi-spas and five star resorts in Canada, the United States and the Caribbean.  In 2019 she became the Educator & Business Development Manager for the brand in Asia Pacific partnering with 10 regional countries overseeing new product launches, portfolio development, vendor education and marketing campaigns tailored to each country to align with government compliance and market trends. Her experience has allowed her to present *& host industry events and trade shows in Germany, Dubai, China, Hong Kong, Singapore, Indonesia, Malaysia, Australia and Estonia.   Key events also include pairing with various social media influencers, KOL’s and celebrities for media events and live streams.

Luxury Facials: Ultimate Customer Skincare Experiences

What the udemy Luxury Facials: Ultimate Customer Skincare Experiences course teaches?

What you’ll learn Learn the art of offering luxury anti-aging facials by implementing the combination of high touch hands on techniques. Creating a customer journey during each treatment which touches on the five essential senses: touch, see, smell, hear and taste. Creating strong perceived value and unique points of difference (PODS’s) with each treatment. The importance of client consultation and relationship building for long lasting trust and loyalty. Hands-on techniques for each step of the facial protocol. The art of using compresses and tools. The importance of the R’s in spa: Recommendation, Retailing, Rebooking, Referrals & Revenue. Step by step review of cleansing, toning, exfoliation, mask application and removal, massage, serum & cream application, eyecare. Massage for the face, neck and decollete. Massage for the specific, delicate zones of the eyes and lips. Building loyal relationships using verbal and non-verbal communication. Show more Show less

Facial Techniques and Points of Difference to Enhance the Customer Journey for Long Term Retention & Relationship

More information about the course Luxury Facials: Ultimate Customer Skincare Experiences

International Educator & Business Development Consultant Heather Stockley has worked in the spa industry for over 20 years.  She is the current founder & Chief Beauty Officer of SWAT beauty , a skincare company offering cosmeceuticals for both retail and professional treatment. In this course she combines the elements of hands on facial treatment techniques with the art of creating the customer journey from the start of the treatment to the end.   Her luxury anti-aging facial course will not only walk you through the full techniques used in a five star facial, she will focus on the art of building a customer journey for long-term loyalty and future retention. Heather will walk you through the elements  of creating unique POD’s or points of difference to wow your clientele; often referred to as USPS (Unique Selling Points).  In this course you will  learn how to build a strong relationship with your client to include verbal and non-verbal communication, the art of consultation and the R’s of selling: Recommendation Referral Rebooking Retailing for increased Revenue . The art of embracing the clients 5 senses for each treatment to build long term loyalty will also be reviewed paired with a brief discussion on verbal & non-verbal communication. For the hands on portion you will learn the art of analyzing the clients skin to offer the best treatment which aligns with their type and condition.  Massage techniques for the face, neck, decollete, eye & lip zone will also be introduced.  Demonstration of various product applications and types will be shown and discussed to include peels, masks and serums. Offer a complete customer journey from start to finish: from consultation to treatment rituals, closing the treatment using education and expertise. Great add on resources and a full 60/90 minute treatment protocol included for use as a guideline to build your own treatment journey.

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