Udemy course Digital Marketing Framework – 2018 Edition by Neil Pursey
Digital Marketing Framework – 2018 Edition is the best Udemy course on the market. With this offer they will be able to greatly improve their knowledge and become more competitive within the Marketing category. Therefore, if you are looking to improve your Marketing skills we recommend that you download Digital Marketing Framework – 2018 Edition udemy course.
Here you can see Udemy courses linked to: Marketing.
Course data:
- Author: Neil Pursey
- Course rating: 4.6
- Category: Marketing
- Modality: Online
- Status: Available
- Idiom: English
Abouth Neil Pursey
Neil Pursey is a South African entrepreneur, digital marketer, educator and public speaker. In his speaking Neil has championed the principle of using data to inform digital marketing strategies, and has encouraged the pursuit of simplifying perceived complexity in the field of SEO and data analytics. Neil is a co-founder of the GROW Academy, an NGO focused on providing digital marketing training to over 1000 of South Africa’s under-resourced youth. He is also an instructor at AAA Advertising School, Silulo Ulutho Technologies and Tsiba Education.
What the udemy Digital Marketing Framework – 2018 Edition course teaches?
What you’ll learn Develop a digital marketing framework Define and execute on client objectives Understand the influence that content has on digital marketing Package content that performs on Facebook and Google (SEO) Execute a content and SEO strategy Report on KPI’s that influence business growth Understand how to integrate an Adwords, SEO, Social and Content strategy
Learn how to build an efficient process to your digital marketing and get traction off any budget. By Webgrowth Academy
More information about the course Digital Marketing Framework – 2018 Edition
Learn how to punch above your weight. Webgrowth’s digital marketing course is based on successful performance and growth marketing techniques. Neil Pursey takes you through the digital marketing process that Webgrowth uses in house and for their clients. Neil strips away the complexities of digital marketing and keeps you focused on what matters and delivers a framework that can be implemented from small businesses to the largest corporates. The RACE model We use Smart Insights’ RACE model and apply it to a performance formula to deliver exceptional results. The Traction model We focus on the digital components of the Traction model developed by Gabriel Weinberg and show how you practically identify opportunities within the following channels; Adwords, SEO, Social Media and Email. Perfomance formula Applying the formula “clickability X shareability X distribution” was a game changer for Webgrowth. We teach you how to apply these effectively within your campaign and how to build these KPI’s into a reporting framework. Search intent vs social interest Content runs the web but how you package and promote this content determines if you get noticed or not. Throughout the course we touch on elements that influence search intent and social interest. Knowing your business objectives will ensure you have the right framework and methodologies to address each channel.
