Udemy course B2B Marketing: Customer Journeys and Go-to-Market Strategy by Jay Shah
B2B Marketing: Customer Journeys and Go-to-Market Strategy is the best Udemy course on the market. With this offer they will be able to greatly improve their knowledge and become more competitive within the Marketing category. Therefore, if you are looking to improve your Marketing skills we recommend that you download B2B Marketing: Customer Journeys and Go-to-Market Strategy udemy course.
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Course data:
- Author: Jay Shah
- Course rating: 4.6
- Category: Marketing
- Modality: Online
- Status: Available
- Idiom: English
Abouth Jay Shah
Jay has substantial experience transforming businesses with data-driven and customer-focused marketing initiatives, building highly engaged teams, and leading in global organizations, He has an illustrious career of 14 years in product management, digital marketing, data analytics, and pricing strategy across multiple industries, and has also run multi-million dollar businesses. Jay enjoys helping companies and individuals craft and communicate their value proposition to their audience.
What the udemy B2B Marketing: Customer Journeys and Go-to-Market Strategy course teaches?
What you’ll learn Customer Journey and its Benefits: Understand what constitutes a customer journey and why is it important to improve lead generation, win rate, and web optimization. Go-to-Market Strategy: Develop impactful go-to-market strategies from customer journey discovery. Using Voice of the Customer (VOC) to Discover Customer Journeys: Discover customer journeys for your customer segments and personas by using a Voice of the Customer (VOC) guide. Metrics to Measure Go-to-Market Success: Measure go-to-market success by using suitable metrics for for every stage of the customer journey. Using Data Analytics to Uncover Customer Journey Insights: Improve the lead conversion rate of your marketing funnel and make your lead qualification or lead screening more customer-friendly by using data analytics. Marketing and Sales Alignment: Understand why seamless marketing and sales alignment is critical for successful alignment of go-to-market strategies with your customers’ journeys.
Enhance the communication of your value proposition, while improving your marketing ROI, CX, and customer satisfaction.
More information about the course B2B Marketing: Customer Journeys and Go-to-Market Strategy
Are Your Marketing and Sales Aligned to Your Customers’ Journeys? Drive customer intimacy by transforming your “Placement” Marketing P to provide ease of information “Access” to customers during their research and decision-making journey. Learn why customer journeys are important, how voice of the customer (VOC) and data analytics can be great tools to discover customer journey insights, and why it’s critical to have your go-to-market strategy informed by customer journey inputs. Quickly learn practical and useful customer journey concepts, based on real-world examples, to help you get started quickly. As an added bonus, get a PDF guide to help you get started with conducting VOC for customer journeys. Also, get spreadsheet-based analyses to help you deploy data analytics to discover journey insights. This small investment in example-based learning can improve the communication of your value proposition, while enhancing customer experience and satisfaction. Imagine improving your lead generation and win rates while delighting the customer! Wouldn’t that make you the marketing genius in your team? This course is a part of the ValuZition B2B Marketing Specialization to transform your marketing strategy with customer intimacy and data-driven decision making. Learn practical and useful B2B marketing concepts, based on real-world examples, from an accomplished marketing leader. Get tools that can improve your company’s revenue growth, profitability, marketing ROI, and CX. Below is a summary of the courses in the Specialization and their outcomes. 1. Leading with Customer Applications: Learn how to engage with customers earlier in their journey to generate influence and preference for your products later in their journey. Trigger your customers to move from status-quo and prefer your solutions over your competitors’ by focusing on their jobs-to-be-done and pain points. 2. Strategic Messaging Using Value Proposition Design: Differentiate your products and solutions by focusing on customer outcomes. Increase the impact of your B2B Marketing messaging, copy, content, and sales enablement tools. 3. Customer Segmentation Strategies and Models: Deploy the “Jobs-to-be-done” framework to add strategic depth to your segmentation model. Uncover opportunities for revenue growth, go-to-market optimization, product development, and pricing optimization by discovering and targeting attractive customer segments. 4. Customer Journey and Go-to-market Strategy: Learn why customer journeys are important, how voice of the customer and data analytics can be great tools to discover customer journey insights, and why it’s critical to have your go-to-market strategy is informed by customer journey inputs. 5. Pricing Management to Drive Revenue and Margin Growth: Transform your B2B Pricing Strategy from Price to Value. Explore new Pricing Strategies and learn how to effectively use Pricing as a Revenue and Margin Management tool. Learn fast, apply faster from real-world examples and spreadsheet-based analysis tools.
