Udemy course Acumen Presents: Dan Ariely on Changing Customer Behavior by Acumen Academy Courses
Acumen Presents: Dan Ariely on Changing Customer Behavior is the best Udemy course on the market. With this offer they will be able to greatly improve their knowledge and become more competitive within the Entrepreneurship category. Therefore, if you are looking to improve your Entrepreneurship skills we recommend that you download Acumen Presents: Dan Ariely on Changing Customer Behavior udemy course.
Here you can see Udemy courses linked to: Entrepreneurship.
Course data:
- Author: Acumen Academy Courses
- Course rating: 4.6
- Category: Entrepreneurship
- Modality: Online
- Status: Available
- Idiom: English
Abouth Acumen Academy Courses
Acumen is changing the way the world tackles poverty by investing in companies, leaders and ideas. We invest patient capital in businesses whose products and services are enabling the poor to transform their lives. Founded by Jacqueline Novogratz in 2001, Acumen has invested more than $110 million in 102 companies across Africa, Latin America, South Asia and the United States. We are also developing a global community of emerging leaders with the knowledge, skills and determination to create a more inclusive world. In 2015, Acumen was named one of Fast Company’s Top 10 Most Innovative Not-for-Profit Companies.
What the udemy Acumen Presents: Dan Ariely on Changing Customer Behavior course teaches?
What you’ll learn Map your customer’s behavior journey Apply six behavior change principles to your social enterprise Understand five value and pricing principles to understand how to price your product Design experiments to test these principles in action
How social entrepreneurs can harness the principles of behavioral change to reach more customers and create impact
More information about the course Acumen Presents: Dan Ariely on Changing Customer Behavior
Many innovations deployed to solve social problems never reach their full potential. Sometimes they fail because people resist changing their behavior even when they know they should do things like stop smoking, show up to a job training course, start using solar power, take a daily pill, or wash their hands. Knowledge alone won’t cause them to make the switch. There are other motivations, other drivers, and other factors about how their environments are set up that need to be accounted for and potentially redesigned. This is where social science research can inform the work of social entrepreneurs. In this course, Dan Ariely, a professor at Duke University and the author of the New York Times bestseller Predictably Irrational, will help social entrepreneurs apply insights from behavioral economics and psychology to understand how people make decisions. His research shows that when people make small adjustments to their environment or their daily routines, they can generate new use patterns and trigger better decisions that improve health, education, financial wellbeing, environmental preservation, and other forms of social good. By drilling down to specific behaviors that your customers need to perform to use your product or service in an intended way, you’ll uncover new opportunities to redesign elements of the experience or motivate people to take the required steps. In addition to video tutorials from Dan, you’ll also gain access to 4 Behavior Change Design Guides (totaling over 90 pages) that will include step-by-step exercises to apply these principles to your product, along with examples from other social enterprises. Once you start seeing these principles in everyday life, you won’t be able to resist redesigning elements of your own life and business to help you and the people around you.
